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What Is CTR? And How You Can Improve It

Leigh McKenzie

by Leigh McKenzie · Updated Dec. 21, 2023

What is CTR – Blog post header image

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience.

In this guide, I’ll tell you:

  • Exactly what CTR is and why it’s important,
  • How to calculate it,
  • What’s classed as a “good” CTR,
  • How to track it,
  • How to improve it,

And much more!

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LinkedIn SEO – Blog Post Header

Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking.

But with over 900 million people using it, how do you stand out?

It requires more than a compelling bio and a polished profile image.

We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform.

Local SEO: The Definitive Guide

Brian Dean

by Brian Dean · Updated Feb. 15, 2024

Local SEO: The Definitive Guide (2020)

This is the ultimate guide to local SEO in 2023.

In this new guide I’ll show you:

  • How to rank in the 3-pack
  • How to build NAP citations
  • How to optimize your Google Business Profile
  • Lots more

Let’s get started.

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Featured Image for Backlinko's Image SEO Article

Understand why image SEO is crucial for your site and how it can help to improve your rankings both on the SERPs and on Google Images.

Integrating optimized and quality images in your content engages users and boosts your rankings.

Learn all about image SEO in this unique and detailed guide.