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Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees.

Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively.

Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?

Let’s dive right in.

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand.

You use tone of voice in marketing to express your brand’s personality through text. It’s the cadence, nuance, and connotation that goes along with each sentence.

Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats.

Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term.

In this article, we’ll review the five best local SEO tools for small businesses and agencies. Let’s get started.